近日,各大电商巨头的价格战,把电商产业推到了风口浪尖。事实上,近年来电商产业发展迅猛,2012年我国母婴市场逐步由线下迁移到线上,预计市场规模将达600亿。此外,广东省经信委和香港特区政府咨询科技总监办公室联合正在搭建“粤港网上贸易自由行”,预计今年10月底将会推出,届时,内地客户便可在此网上平台上购买香港的奶粉和奢侈品了。
经此几大新闻洗礼,我们应该对国内电商行业的发展潜力与前景有更深的认识,也更有信心。
随着大陆电商市场的不断壮大,电子商务E-Commerce成为越来越多内地学子追捧的商科专业。香港有关B2B (business to business) & B2C (business to customer)两种电商营运模式的先进营销策略与管理理念,相信能为内地学子进军电商产业助力不少。现在,香港城市大学CityU、香港理工大学PolyU开设了面向内地学生招生的全日制Full-time电子商务授课式硕士课程。其中,城大的E-Commerce偏向招生本科计算机专业的学子,而理工的E-Commerce则愿意招生本科非计机专业,而热爱电商专业的转专业学生。
现将城市大学'>香港城市大学CityU、香港理工大学PolyU两所学校的E-Commerce部分课程列表如下,给各位准备进军香港的内地学子一个参考。
城市大学'>香港城市大学 CityU Master of Science in Electronic Commerce電子商貿理學碩士
The required courses are:
Analysis and Design of e-Commerce Systems
Computer Networks and Internets
e-Business System Integration
e-Commerce Project
e-Commerce Business Strategies and Management
Information Security for e-Commerce
Internet Application Development
Introduction to e-Commerce
There is a rich set of elective courses to choose from. Examples are:
e-Commerce Law
Algorithms & Techniques for Web Searching
Data Warehousing & Data Mining
Information Technology Based Organization Transformation
Knowledge Management
Multimedia Technologies & Applications
Supply Chain Management
香港理工大学PolyU Master of Science in E-Commerce 电子商贸理学硕士学位
Core Subjects
E-Commerce Fundamentals & Development
Information Systems & E-Commerce Strategy
B2B & B2C E-Commerce & Management
Services Science Management
Internet Computing & Applications
Web Advertising & Web Publishing
Advanced Internet Computing & Technology
Intelligent Information Systems
Software Testing & Quality Assurance
Internet Information Retrieval
Wireless Computing Systems & Applications
Multimedia Computing Systems & Applications
Biometric Authentication: System & Application
Information Security: Technologies & Systems
Mobile Computing & Data Management
IT Entrepreneurship & Legal Aspects at IT
Entrepreneurship
Legal Aspects of E-Commerce