留学群专题频道美国留学广告学专业栏目，提供与美国留学广告学专业相关的所有资讯，希望我们所做的能让您感到满意！
美国留学广告学专业推荐信怎么写呢？很多人都觉得推荐信不好写，今天留学群的小编就来给大家推荐一篇美国留学广告学专业推荐信范文，希望大家认真看完，相信会对你有所帮助哦。
Dear Sir or Madam：
The Advertisement Department of XX University‘s News and Broadcasting Institute is the third department in China that offers courses concerning advertisement for undergraduate students. As the dean and professor of the department， I am quite willing to recommend to you my student， Mr.Purcell， to study advertisement in your postgraduate school.
He was admitted into the law school of our university to study international laws in 1998 with excellent scored， and was in the same class with my daughter. He was energetic and elected as the monitor of the class due to his strong leadership and organizing capability， and his performance as a monitor was approved and praised by his classmates and teachers. His interests covered a variety of subjects， and this wide interest and curiousness had brought him into contact with advertising， a subject that gave him profound fascination and he finally made up his mind to devote all this life to this field. In a self-recommendation letter directed to me， he expressed his strong wish to be transferred from the law school to our department to study advertisement， and I had pictured in the letter a thoughtful and goal-directed young man and a life he planned for himself. After that I came to know him gradually and discovered that he really had keen perceptions to both life and learnin...
很多学生会选择去美国留学，那么学习广告学专业的学生如何写好推荐信呢?这是很多学生比较感兴趣的问题，和留学群一起来看看吧!下面是小编整理的相关资讯，欢迎阅读。
美国留学推荐信范文：广告学专业
范文一：
Dear Sir or Madam:
The Advertisement Department of XX University‘s News and Broadcasting Institute is the third department in China that offers courses concerning advertisement for undergraduate students. As the dean and professor of the department, I am quite willing to recommend to you my student, Mr.Purcell, to study advertisement in your postgraduate school.
He was admitted into the law school of our university to study international laws in 1998 with excellent scored, and was in the same class with my daughter. He was energetic and elected as the monitor of the class due to his strong leadership and organizing capability, and his performance as a monitor was approved and praised by his classmates and teachers. His interests covered a variety of subjects, and this wide interest and curiousness had brought him into contact with advertising, a subject that gave him profound fascination and he finally made up his mind to devote all this life to this field. In a self-recommendation letter ...
留学群小编为大家带来美国留学广告学专业发展基本现状，希望对出国留学的同学有所帮助。想了解更多留学精彩内容，留学群为你详细解答。
广告学专业培养具备广告学理论与技能、宽广的科学文化知识，能在新闻媒介广告部门、广告公司、市场调查及信息咨询行业以及企事业单位从事广告经营管理、广告策划创意和设计制作、 市场营销以及市场调查分析工作的广告学的高级专门人才。
1、美国留学文科广告学专业介绍
1.1 专业定义
广告学专业培养具备广告学理论与技能、宽广的科学文化知识，能在新闻媒介广告部门、广告公司、市场调查及信息咨询行业以及企事业单位从事广告经营管理、广告策划创意和设计制作、 市场营销以及市场调查分析工作的广告学的高级专门人才。
1.2 专业分支
美国广告专业开设中一般无分支。
2、美国留学文科广告学课程设置
广告专业学制一般为两年，很多学校是把广告与公共关系专业开设在一起的。单单就广告专业而言，大部分学校都会开设的课程有广告学理论、市场战略、广告设计和生产方法、竞争的方式和技术、媒体管理、相关的商业管理的技术技巧等等。
3、美国留学文科广告学申请要求
3.1 申请背景
广告专业在申请时一般无前提课程要求，各专业均可申请，需要注意的是，部分学校会要求无传媒类前提课程的学生在入学后多修几个学分的相关基础课程。
3.2 软件背景倾向
广告学是理论和实践紧密结合的专业，因为多开设在传媒学院下，加上其专业本质，所以既需要传媒类专业必要的写作和口头表达能力，又需要丰富的实习或工作经历。一些媒体策划和市场类课程要求学生能够做市场定量分析，所以如果你本科有学过数学、统计、经济学等课程，是对你更有帮助的。
3.3 硬件要求
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留学群小编为大家带来美国留学广告学专业就业前景分析，希望对出国留学的同学有所帮助。想了解更多留学精彩内容，留学群为你详细解答。
美国留学文科广告学就业前景
【创意型】
职业发展阶段为：创意执行文案、文案指导、创意总监。
【广告策略型】
主要工作在市场的一般性分析、产品优劣势分析等，主要是为广告创意提供铺垫和依据，以及媒体组合方案等广告创意的执行文案。
职业发展阶段为：客户执行、客户经理、客户总监。
【市场策划或企划】
偏于市场营销，主要谋取职位的方向是企业甲方，或营销代理公司。主要技能要求4P、4C等理论及执行。
职业发展阶段为：策划执行、策划师、客户经理。
因为这一方向更接触市场营销的操作，可以为自己将来的实体创业提供良好的铺垫。
【品牌经理】
即品牌管理，主要职位方向是甲方企业，主要的技能方向是企业CIS理论及执行，以及品牌推广方面与广告代理公司进行对接。
【公关活动策划】
顾名思义。就是策划和执行公关活动。对个人的资源整合能力要求较高，需要逐步建立自己的商业关系网。
【其他】
如做媒体，先求职于媒体公司，然后掌握一定的客户资源后，自己做媒体代理，流动资金较大，相对利润较高。
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美国在传媒行业做得是很超前的，有许多先进的理论与实践，所以无论是新闻专业还是广告专业、影视传媒专业，每年都吸引大量的留学生前去学习。可以说美国留学可以接触到很多优质资源，美国的广告专业也不例外，可以接触广告界前沿信息，是不可多得的。下面一起了解一下美国的广告专业：
美国广告学专业分支专业：
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
美国广告学专业主要课程内容：
综合基础课程Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程
管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track;...
留学群小编为大家介绍美国留学广告学专业概况，希望对出国留学的同学有所帮助。想了解更多留学精彩内容，留学群为你详细解答。
一、广告学定义
广告学专业研究如何创造信息，并且如何在媒体上传递这些信息以说服人们接受，改变态度并购买目标产品。
广告学需要具备的素质：
喜欢写作，艺术和设计，对于各个领域有广泛的好奇心，紧跟时代潮流。
喜欢倾听，创造力，注重细节，批判性思维，定量分析能力，空间思维能力，团队合作。
二、广告学专业典型课程设置
Principles of advertising 广告原则
Copywriting 广告文案写作
Advertising design 广告设计
Media planning媒体策划
Advertising campaigns 广告活动
Advertising management 广告管理
New media and internet design 新媒体与网络设计
Creative strategy 创意战略
Market research 市场调研
Account planning 客户计划
Advertising sales 广告销售
Retail advertising 零售广告
Consumer behavior 客户行为
Social and economic aspects of advertising 广告学的社会与经济因素
Mass media law大众媒体法
Marketing 市场营销
三、广告学专业重点
侧重点：广告文案写作， 广告设计，客户管理。
广告学专业通常设置在新闻和大众传媒学院下面。除了专业课程，学生会广泛学习文科课程。典型的设置为四到五门广告学课程，若干门新闻写作和大众媒体法律和道德课程，再加上很多的文科课程。学生将被要求至少上一门市场营销方面的课程。
广告学是理论和实践紧密结合的专业。在很多课程里面，学生都要求做个人陈述和演讲，这也是广告行业内的重要技能。还有就是学生团队合作的能力和写作能力。如果你在艺术上很有天分，那么商业艺术设计专业和平面设计专业应该更适合你。
学生应学会同时在多个项目中工作。你偶尔也会遇到由于某些团队成员负责多个项目，你很难有约他而影响到你的工作。一些媒体策划和研究课程要求学生能够做定量分析，因此学生要有一定的数学能力。
企业非常看重广告学专业学生的实习和工作经验。学生的实习单位包括广告公司，报社，广播机构，以及在大学校园内的报社和广播电台。处在城市内的大学在这方面会有明显优势。广告学所学知识的广泛性，以及在沟通能力，批判性思维能力方面的训练也为学生将来在其他行业的发展做了很有价值的准备。
四、其他相关专业
Journalism ...
留学群小编为大家介绍美国留学广告学专业简介，希望对出国留学的同学有所帮助。想了解更多留学精彩内容，留学群为你详细解答。
一、美国广告学分支专业
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
二、美国广告学主要课程内容
综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程
管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Tra...
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美国广告学专业排名情况，详见下文：
1 University of Illinois at Urbana-Champaign
2 University of Florida
3 Northwestern University
4 University of Texas at Austin
5 University of Georgia
6 Michigan State University
7 University of North Carolina at Chapel Hill
8 University of Tennessee at Knoxville
9 University of Missouri at Columbia
10 Syracuse University
11 University of Wisconsin at Madison
12 University of Alabama at Tuscaloosa
13 University of Colorado at Boulder / 13 University of South Carolina at Columbia
15 University of Nebraska at Lincoln
以上就是向大家介绍的关于美国广告学专业排名的信息，希望能给大家带来一定的帮助。
美国留学广告学专业推荐访问
