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教学准备
教学目标
Teaching aims: (教学目标)
1. To comprehend the passage and improve the reading skills.
2. To express different views of an argument.
3. To learn about how advertisements work and avoid being controlled by ads.
教学重难点
Important points:(重点、难点)
1. Comprehension of the text.
2. Knowledge accumulation of advertising.
3. Useful words and expressions.
教学过程
Teaching procedure:(教学过程)
I. Warming up
Please enjoy a video and some pictures and answer some questions.
1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?
2. What are the features(特征) of ads?
3. Where can you see ads?
设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
II. Fast reading
1. The purpose of the passage is to __________.
A. inform us of the fact that there are many advertisements in or daily life.
B. help us understand how ads work and avoid being controlled by them.
C. tell us how effective ads are
D. show us how effective ads can be made
2. Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section
Section I (par...
目标认知 重点词汇： scale, postpone, evolve, attach, date back to, give out conflict, restriction, fluency, appeal,
重点句型：not ?until 句型 语 法： 宾语
精讲巧练 重点
词汇 scale 【原句回放】 However, it was not until the eighteenth and nineteenth centuries that the exploration of the botanical world began on a large scale. (P32) 【点拨】scale n. the size of sth. , especially when it is big 意为“大小，规 模”，on a large scale 表示“规模宏大的”，还表示“等级;比例，尺度” 如：Any public demonstrations(游行)on a large scale without the permission of the city authorities is antisocial. The scale of this map is one centimeter to the kilometer. A machine for weighing people has a scale from one pound to 300 pounds on it. 【拓展】scales 表示“称，天平”;scale 也用作动词，表示“攀越，爬越”，短语： scale up/ down 按比例逐步增加/减少， 如：Students scaled an 8-foot fence to enter the theatre. Such a big order means scaling up our production capacity. 【随时练】 With the opportunity to survive becoming small, the search operation has been scaled down slowly at present. A. has been scaled down C. scaled up Key: B B. is being scaled down D. is scaling up
conflict
【原句回放】 Brave young men took the opportunity of going on botanical expeditions, often facing many dangers including disease,?and conflicts with the local people. (P32) 【点拨】 conflict n. angry disagreement between people or groups 表示“冲突， 争端”，常与介词 between / over 连用， be in conflict with sb. 表示“与某人处于 争执中”。conf...
12-07
教学准备
教学目标
Teaching aims: (教学目标)
1. To comprehend the passage and improve the reading skills.
2. To express different views of an argument.
3. To learn about how advertisements work and avoid being controlled by ads.
教学重难点
Important points:(重点、难点)
1. Comprehension of the text.
2. Knowledge accumulation of advertising.
3. Useful words and expressions.
教学过程
I. Warming up
Please enjoy a video and some pictures and answer some questions.
1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?
2. What are the features(特征) of ads?
3. Where can you see ads?
设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
II. Fast reading
1. The purpose of the passage is to __________.
A. inform us of the fact that there are many advertisements in or daily life.
B. help us understand how ads work and avoid being controlled by them.
C. tell us how effective ads are
D. show us how effective ads can be made
2. Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section
设计意图：快速阅读技能训练。通过寻读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。。通过回答主旨问题，学生对文章的内容...
教学准备
教学目标
1、知识目标
(1).理解并记住Reading部分本单元的单词和短语。
(2).理解并掌握整个故事的情节,并能填写summary.
2、能力目标
(1)充分发挥学生的主体地位，调动学生思维的积极性，提高综合语言的运用能力
(2)通过对学生说读写的训练，增大学生的语言输入，增强其语言输出能力。
3、情感、态度、价值观目标
学生分析布莱船长在40多天的航程中所采用的航海技术以及所表现出的领导才能。同时，又适时地对他们进行情感教育：在任何困难面前绝不畏惧，不抛弃，不放弃。
教学重难点
教学重点与难点：
读写说均为本节课的重点，写和说部分应为难点，需加大指导和练习。
教学过程
Teaching procedures:
Lead-in：
通过歌曲Sailing导入，让学生在轻松愉悦的音乐下近入新课的学习之中。促使学生积极主动地进入学习状态。
Comprehension
Step I Please Skim the passage and get the main idea.
Step II. Scan the passage: True or False.
1. I was forced to join Captain Bligh in the small boat.
2. After the crew took over the ship “Bounty”, Captain Bligh was allowed to take with him a chart , a compass and a quadrant.
3. It was very difficult for us to get a correct reading from the quadrant as the boat moved constantly during the course.
4. Captain Bligh used a system called “dead reckoning” and he knew there was land directly southwest of their original position.
5. Captain Bligh was as weak as the rest of us but he was determined not to give up.
6. Captain Bligh kept us busy and tried to take our minds off our stomachs and thirst all the way.
7. We finally escaped the ja...
教学准备
教学目标
1、知识目标
(1).理解并记住Reading部分本单元的单词和短语。
(2).理解并掌握整个故事的情节,并能填写summary.
2、能力目标
(1)充分发挥学生的主体地位，调动学生思维的积极性，提高综合语言的运用能力
(2)通过对学生说读写的训练，增大学生的语言输入，增强其语言输出能力。
3、情感、态度、价值观目标
学生分析布莱船长在40多天的航程中所采用的航海技术以及所表现出的领导才能。同时，又适时地对他们进行情感教育：在任何困难面前绝不畏惧，不抛弃，不放弃。
教学重难点
教学重点与难点：
读写说均为本节课的重点，写和说部分应为难点，需加大指导和练习。
教学过程
Teaching procedures:
Lead-in：
通过歌曲Sailing导入，让学生在轻松愉悦的音乐下近入新课的学习之中。促使学生积极主动地进入学习状态。
Comprehension
Step I Please Skim the passage and get the main idea.
Step II. Scan the passage: True or False.
1. I was forced to join Captain Bligh in the small boat.
2. After the crew took over the ship “Bounty”, Captain Bligh was allowed to take with him a chart , a compass and a quadrant.
3. It was very difficult for us to get a correct reading from the quadrant as the boat moved constantly during the course.
4. Captain Bligh used a system called “dead reckoning” and he knew there was land directly southwest of their original position.
5. Captain Bligh was as weak as the rest of us but he was determined not to give up.
6. Captain Bligh kept us busy and tried to take our minds off our stomachs and thirst all the way.
7. We finally escaped the jaws...
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