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04-22
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One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer's attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it.
Which of the following is assumed by the argument?
A.People can remember a product without having much information about it.
B.Advertisements, in their own way, function to improve people's memories.
C.Attracting a potential customer's attention is a simple matter.
D.The advertising industry knows little of substance about the products it promotes.
E.Advertisements seldom tell the truth about a product.
答案：A
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Factory workers in Beltania are guaranteed lifetime jobs, bonuses paid on thebasis of productivity and corporate profits, and a wage rate that is not attachedto a particular job. Paradoxically, these guarantees do not discourage factoryowners from introducing labor-saving machinery. Such innovations are to theactory owners' advantage despite the fact that the owners must protect thewages of their workers.
A.Which of the following, if true, most helps to explain why the introduction of labor-saving machinery is advantageous to factory owners?
B.Before a Beltanian factory worker is hired, he or she must present a recordof his or her previous productivity.
C.Labor-saving machinery increases productivity, thus yielding profits thatmore than cover the cost of retraining workers for other jobs.
D.The purchase and maintenance of new machinery adds significantly to thefinal cost of the goods produced.
E. Factory workers demand a change of procedure in the routine tasks they perform.
Limited competition exists among Beltanian factories for consumer markets.
答案：B
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